Maximising your sales this Christmas

Singapore is still in between several nationwide celebrations like Mid-Autumn Festival, Halloween and Deepavali, however, for brands, retailers and CPM alike it’s never too early to think about Christmas. It may not be until November when sales really take-off, but every year Christmas seems to come earlier. The first consumers usually start to buy for the festive season in September!

Shoppers in Singapore will be spending generously on festive feasts and gifts as families prepare for the big day, however, the stark fact facing brands is that due to this pressure on store staff, availability and promotional compliance of brands, sales can be under pressure at this most critical time of the commercial calendar.

Fortunately for Brands, CPM’s focus on compliance and availability saw us deliver some great results for our clients in 2017. For a leading FMCG brand in the UK, we drove an over-index on facings vs. planogram for 7 key SKU’s, and an ROI of 19:1. A great achievement at a crucial time of year.

 

Every year we aim to do better, demonstrating our commitment to continual improvement to drive more sales for our clients.

 

Calling into grocery, high street and discounters, the Singapore team are ready to switch on when and where you need them, with as little as 1 week's notice. They are made up of 50+ retail experts, who spend more than 4,000 hours in stores every single month – giving them an unrivaled view of the store. We use this insight, along with our store relationships to drive results for our clients.

 

The team can deliver across a number of services including:

 

  • Merchandising
  • Driving promotional compliance
  • Influencing in store
  • Increasing shelf capacity
  • Siting POS
  • Pre-selling promotional activity
  • Auditing
  • Activating lapsed distribution
  • Ordering new stock

 

We are now booking in Christmas activity and would love to talk to you about your brand plans, and how we could help.
Get in touch today – +65 6597 7051 info@sg.cpm-int.com

Find out how we can help drive your sales this Christmas...

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