CPM Australia Retail Merchandising Program driving sales in toy category
The challenge
CPM Australia appointed to manage Retail Merchandising Program by toy client to regain their share of business in the toy category. Through effective merchandising by our field sales team, our job was to increase “awareness, availability, and visibility” of key core brands. With over 1,400 product lines, our brief was to maximize our client’s in-store brand presence covering a territory of 2,000 stores.
Our Solution
By increasing awareness of our client’s core brands, our first job was to deploy dedicated field merchandising team per retail banner. This gave them the opportunity to build individual relationships at store level and become experts on those retail banners. Once these store alliances were secured, our merchandisers were able to attain at least 3 additional off location displays per outlet. By doing so, meant we were able to accommodate and customize in-store activity across the individual retail banners.
Results
Our excellence in field continued, we provided the field merchandising capability to activate a competitive advantage during periods of peak sales. Our client’s sales volumes and shelf presence increased dramatically resulting in a 16% sales spike and a 34% shelf presence increase.
We provide professional and highly motivated Sales Promotions teams for Manor stores who promote the Manor credit card and try to win new cardholders. We have built a strong sales promotion team who are able to reach client’s targets. The selection of the promoters is a crucial part in this promotion as the requirements are very specific and targets are high. After an in-depth training, sales promoters are informing customers inside the Manor Stores about the benefits of the Manor-Card and are convincing them to sign the application form right at their booth. With very detailed and regular reporting, as well as follow-up training, we ensure that our team are in-line with the targets of our client
Since November 2016, we have been working together with VANS in the area of visual merchandising throughout Europe. Visual merchandising finds its application at the POS (point of sales) – both in VANS owned shops as well as at shop-in-shop displays at large retailers or specialist stores.
Our task is to implement VANS’ European visual shop/shelf guidelines throughout Switzerland.
Our Solution
Dedicated Visual Merchandisers
Nationwide service
Retail: VANS Stores, Doodah
Results
Improved visibility of products and POS-Material
Shelf compliance, always according to international guidlines
CHEP is a global provider of supply chain solutions serving in more than 60 countries. CHEP offers a wide range of logistics and operational platforms and support services that are designed to increase performance and lower risk while improving environmental sustainability. CHEP’s 12,500 employees and approximately 300 million pallets and containers deliver comprehensive coverage and exceptional value, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco and Nestlé. These products can generally be recognized by their blue colour and CHEP logo.
Our Solution
CPM provides a range of services to support CHEP with locating, auditing and recovering their assets. Field research agents ensure the location behaviour adheres to CHEP policy with the aim of improving flow in the CHEP distribution and return model.
Results
Improved turnaround time for returning empty pallets to CHEP
Real-time monitoring about pallet status/situation
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