News & insights

Ulster Grocer Marketing Awards 2015

CPM & Lucozade Ribena Suntory

“A true Partnership approach results in a winning In- Store Execution…”

We are delighted to announce that CPM, in partnershop with Lucozade Ribena Suntory, has been awarded at the prestigious Ulster Grocer Marketing Awards 2015, in the category of: Best In-Store Consumer Sales Promotion.

CPM, in partnership with Lucozade Ribena Suntory was shortlisted with The Henderson Group and Irwin’s Bakery and on Friday May 22nd at the Culloden Hotel in Belfast and was highly commended on the awards night.

The award ceremony featured eight categories, designed to showcase the very best that the local food and grocery retail industry has to offer.

The campaign chosedn for entry by CPM & Lucozade Ribena Suntory was – The Lucozade Sport Price Mark Pack Sales Promotion.

This campaign was designed to activate an in-store promotion that would increase sales volume of Lucozade Sport, encourage retailers to switch from standard packs to price marked packs, ensure Lucozade Sport retained its number 1 status. As part of the brief it was also very important to use the Lucozade Sport sponsorship of Ireland Rugby to help reconnect Lucozade’s sporting heritage and appeal to our target market of both regular individuals and sports men and women.

For more information on the award entry and the winning formula for success, check out our blog article today.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn