CPM
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Sony Pan European Product & Promotional Fulfilment

 

THE CHALLENGE

Provide a secure stock facility for Sony devices and equipment as well as facilitating an efficient supply chain for single item deliveries and bulk despatches.

Collate and despatch promotional kits for agents at events and exhibitions throughout Pan European region.  

Enable complete visibility for real time stock ordering, including a track & trace facility for all live device stock items.

THE CPM SOLUTION

•Develop CPM's in-house online web portal (PRISM) for client real-time ordering and reporting to include access to stock management functionality.
•Source specific distribution partners around Europe to leverage best costs , efficiencies and end-to-end processes.
•Establish a dedicated fulfilment service team to provide detailed analysis back to the client. 

RESULTS / ROI

  • Every live device is scanned in & out of the storage facility ensuring complete audit trail (storage of over 200 pallet spaces each month)
  • Successful and timely delivery throughout Europe with 360? visibility provided to client through real-time track and trace technologies. 
  • Effective and efficient supply, distribution and collection of promotional materials for simultaneous Christmas promotional events carried out across multiple locations in the UK.

"Consistent delivery of secure and efficient promotional fulfilment activities across Europe"

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