CPM

P&G - CPM Successfully Launches Lacoste New Fragrance, L1212 into the Market

 

THE CHALLENGE

  • CPM were tasked to design and execute a new product launch sampling campaign of Lacoste's men’s fragrance, L1212.
  • Drive brand awareness to promote trial and purchase of the new fragrance across 130 perfume stores in Spain.

THE CPM SOLUTION

CPM designed and set up sampling stands in 10 leading shopping centres across Spain.
 
Our highly experienced team of brand ambassadors were responsible for:
  • Engaging with customers and providing in-depth product knowledge of the new fragrance to drive traffic to over 130 perfumeries & retail stores in each shopping centre.
  • Drive awareness and create excitement among the target market through an interactive pole bending competition.
  • Winners announced every hour with special branded prizes on offer. All participants were also provided an 8ml fragrance sample.

RESULTS / ROI

•Created brand momentum and excitement among the target market 
• Increased sales conversion achieved by driving customers to point of purchase.
• Due to the great success of the campaign, CPM were requested to carry out further sampling campaigns of the new fragrance.

"Lacoste L1212 brand recognition established through CPM's nationwide sampling campaign"

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