CPM were tasked with optimising the space and Lucozade and Ribena product ranges on the shelves in-store.
We installed 200,000 shelf units within an eight week period and createe a supply chain solution for the distribution of shelf kits from clearance at the UK Port through to receipt by field representative for installation in store.
Successful delivery to target stores of 98.7% during the original campaign.
Activity was extended due to the success of original campaign.
We achieved a 99.6% coverage of all stores by field team.