Kipling - CPM raise awareness and drive sales for new Wallflower range through European in-store sales promotions



Kipling approached CPM to carry out a 5 day  in-store sales promotion in March 2013 to debut their spring ‘Wallflower print’ range. 



•CPM were responsible for the entire set up of Wallflower POS and exhibition stands in-store across department stores throughout Belgium, Germany and Spain.

•Our experienced local Brand Ambassadors teams actively engaged with customers to raise brand awareness of the new Wallflower print range; with nail artists offering manicures to customers who purchased from the Kipling ‘Wallflower ‘collection.
•The project was centrally managed but with a focus on local co-ordination to reflect the unique needs of each of the Retailer Groups. 
•Daily reporting and insights from the Brand Ambassadors allowed Kipling to have a real sense of the consumer engagement in the program


Following the activity, a Final Report provide full data analysis, photos from all the stores and a video, which was filmed over the 5 days to highlight the activity success and brand awareness raised.

The campaign attracted more than 3000 customers and over 500 bag purchases; achieving a 16% sales conversion rate.

"Over 500 bags purchased in just 5 days!!"

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