RA Live and Retail Engine were engaged to create a new and innovative way to bring the Viva brand proposition of "clever and innovative" cleaning to life via in-store activations
An enhanced experiential sampling experience was achieved through a dual approach:
Redesigning the demonstrations units to create custom wraps which transformed the shape and style to suit the product range.
Using the power of innovative technologies to maximise engagement and conversion.
A sensory experience was achieved with the combination of the visual impact of the unit and LED signage tp attract customer's attention from a distance.