CPM

JTI Mayfair In-store Promotions

 

THE CHALLENGE

Gallaher UK, part of Japan Tobacco International, aimed to increase brand awareness for the Mayfair brand.


CPM were asked to assist by despatching POS to Cash and Carrys across the UK, including the collection and despatch of Bingo Machines used for prize draws.

THE CPM SOLUTION

Collated goodie bags and Mayfair presentation boxes based on a comprehensive and detailed brief from the client.

Managed high value stock during the collation of the presentation boxes which contained MP4 players and cigarettes

Advised client that the MP4 Players had not been charged prior to delivery to CPM – so we organised this too before despatch

Established a dedicated fulfilment service team to provide detailed analysis back to the client.

Point of Sale

RESULTS / ROI

Over 2,500 goodie bags were assembled, including POS for the Mayfair activity sent to various locations across the UK.
Over 300 collections and deliveries made to assist with raising awareness of the Mayfair brand.


120 MP4 players charged within two days prior to collation.
Collated and despatched 340 Mayfair presentation boxes in 4 days

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