HP - Driving Windows 8 Adoption in DSGi over Christmas



CPM were tasked with driving sales of HP windows 8 machines, focusing on three key focus models.


Our Field team scheduled days for active selling within key DSGi stores to directly drive sales.

Emphasis was on demonstrating key functionality of Windows 8 and HP key features.

Direct Sales
In-store sales
In-store sales
In-store sales


  • 289 sales days covered, visiting 33 stores with over 6,000 demonstrations.
  • 2,807 units sold.
  • 21% of those were focus models.
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