CPM

HP - Driving Windows 8 Adoption in DSGi over Christmas

 

THE CHALLENGE

CPM were tasked with driving sales of HP windows 8 machines, focusing on three key focus models.

THE CPM SOLUTION

Our Field team scheduled days for active selling within key DSGi stores to directly drive sales.

Emphasis was on demonstrating key functionality of Windows 8 and HP key features.

Direct Sales
In-store sales
In-store sales
In-store sales

RESULTS / ROI

  • 289 sales days covered, visiting 33 stores with over 6,000 demonstrations.
  • 2,807 units sold.
  • 21% of those were focus models.
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