FrieslandCampina Sales Force Managed by CPM




FrieslandCampina called on CPM to recruit, train and manage a fully-outsourced sales force to introduce their new condensed milk “Hoan Hao” into the Vietnamese marketplace. More specifically, the coffee/café channel.


CPM recruited, trained and is managing a team of sales representatives to:

  • Visit each outlet daily to sell product directly to customers (coffee channel) and drive brand awareness
  • Collect & report market information
  • Co-ordinate with distributor for stock management and sales management
  • Establish strong relationships with retailers


Successfully recruited 10,000 coffee shops in the first two months.

Achieved brand positioning for Hoan Hao in the Vietnamese marketplace

"Successfully recruited 10,000 new outlets in 2 months"

Nike - National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kimberly Clark Experiential Sales Promotions
High Performance Telesales Team Delivers Over 960,000 Product Sales For British Gas  1200 Monthly Visits to Maximise Diageo In-store Brand Visibility
Eircom Award-Winning Business: Consumer Field Sales Team Red Bull Nationwide Retail Auditing Programme
Staples USA nationwide retail auditing & Merchandising programme Western union - delivering exceptional customer experience through bespoke elearning tool
AGL Direct Sales Campaign Acquires over 2 million New Customers FrieslandCampina Sales Force Managed by CPM Sky Awesome Foursome 2013
JTI Mayfair In-store Promotions Kraft - Tassimo Sales
HP - Driving Windows 8 Adoption in DSGi over Christmas Babylicious - The Kids Food Company