CPM

Eircom Award-Winning Business: Consumer Field Sales Team

 

THE CHALLENGE

Eircom and CPM’s consumer sales relationship has existed for over 10 years.

CPM recruit, train, and manage over 95 full time sales representatives nationwide in a tough sales and regulatory environment.

We also provide excellent operational support in terms HR, order processing, complaint handling, data management and customer Insight.

THE CPM SOLUTION

•To acquire and develop new customers for Eircom across fixed line, mobile and broadband services.
•To capture tactical information that is electronically fed back into Eircom’s CRM system to enhance customer product & service propositions.
•To provide sales support functions that allow for timely order fulfilment.

RESULTS / ROI

The CPM/Eircom consumer team provides a flexible and fast acting channel to market consisting of  1 Client Service Manager, 1 National Sales Manager, 7 Regional Sales Managers and 95 Field Sales Representatives.

 Eircom Consumer Markets & CPM Management teams work in partnership to develop effective customer contact strategy and action plans that deliver business objectives.

"10 year strategic field sales partnership"

Nike - National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kimberly Clark Experiential Sales Promotions
High Performance Telesales Team Delivers Over 960,000 Product Sales For British Gas  1200 Monthly Visits to Maximise Diageo In-store Brand Visibility
Eircom Award-Winning Business: Consumer Field Sales Team Red Bull Nationwide Retail Auditing Programme
Staples USA nationwide retail auditing & Merchandising programme Western union - delivering exceptional customer experience through bespoke elearning tool
AGL Direct Sales Campaign Acquires over 2 million New Customers FrieslandCampina Sales Force Managed by CPM Sky Awesome Foursome 2013
JTI Mayfair In-store Promotions Kraft - Tassimo Sales
HP - Driving Windows 8 Adoption in DSGi over Christmas Babylicious - The Kids Food Company