AGL Direct Sales Campaign Acquires over 2 million New Customers



Australia has one of the most competitive retail energy markets in the world, with nearly 15% of consumers regularly switching energy providers. In this environment, the ability to engage directly with consumers provides one of the most compelling and influential opportunities to convert or ‘sell in’ gas and electricity contracts.


Following deregulation of the retail energy market in 2001, CPM was engaged by AGL – one of Australia’s largest energy groups – to provide an acquisition sales force.

CPM provided solutions involving field sales teams, inbound and outbound contact centre channels, as well as channels assisting web related enquiries.


•CPM has acquired in excess of 2 million customers since engagement in 2001.
• Our integrated field sales and contact centre  telesales approach combined with our acute High Performance Sales competencies, has ensured the programme continues to evolve.

"The relationships is the longest partnership between an energy retailer and an outsourced sales acquisition company in Australia."

Nike - National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kimberly Clark Experiential Sales Promotions
High Performance Telesales Team Delivers Over 960,000 Product Sales For British Gas  1200 Monthly Visits to Maximise Diageo In-store Brand Visibility
Eircom Award-Winning Business: Consumer Field Sales Team Red Bull Nationwide Retail Auditing Programme
Staples USA nationwide retail auditing & Merchandising programme Western union - delivering exceptional customer experience through bespoke elearning tool
AGL Direct Sales Campaign Acquires over 2 million New Customers FrieslandCampina Sales Force Managed by CPM Sky Awesome Foursome 2013
JTI Mayfair In-store Promotions Kraft - Tassimo Sales
HP - Driving Windows 8 Adoption in DSGi over Christmas Babylicious - The Kids Food Company