CPM

AGL Direct Sales Campaign Acquires over 2 million New Customers

 

THE CHALLENGE

Australia has one of the most competitive retail energy markets in the world, with nearly 15% of consumers regularly switching energy providers. In this environment, the ability to engage directly with consumers provides one of the most compelling and influential opportunities to convert or ‘sell in’ gas and electricity contracts.

THE CPM SOLUTION

Following deregulation of the retail energy market in 2001, CPM was engaged by AGL – one of Australia’s largest energy groups – to provide an acquisition sales force.

CPM provided solutions involving field sales teams, inbound and outbound contact centre channels, as well as channels assisting web related enquiries.

RESULTS / ROI

•CPM has acquired in excess of 2 million customers since engagement in 2001.
• Our integrated field sales and contact centre  telesales approach combined with our acute High Performance Sales competencies, has ensured the programme continues to evolve.
 

"The relationships is the longest partnership between an energy retailer and an outsourced sales acquisition company in Australia."

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